ElevenLabs hires OpenAI’s Ashley Kramer as its first chief revenue officer

ElevenLabs has hired Ashley Kramer, formerly vice president of enterprise sales at OpenAI, as its first chief revenue officer, as more than half its revenue shifts to enterprise customers. Its core product falls under the AI Act’s synthetic content marking rules, which give systems already on the market until 2 December 2026 to comply.

ElevenLabs has hired its first chief revenue officer. Ashley Kramer joins from OpenAI, where she ran enterprise sales, Bloomberg reported.

The reason is a shift in who buys. More than half of revenue came from enterprise customers this year, up from 40% last year, which chief executive Mati Staniszewski called an inflection point. Kramer has also worked at GitLab, Oracle and NASA.

The company is European and is rarely described that way. Two Polish founders, a London headquarters, and a government that took an $11M stake this year.

The scale is no longer modest. It reported crossing $600M in annualised revenue in July, with Deutsche Telekom and Revolut among its named customers, alongside Meta and Stripe.

The valuation has doubled in seven months. TNW reported talks for a tender offer at roughly $22B, against $11B in February.

Kramer’s arrival is the detail worth pausing on. Senior commercial talent is moving from an American lab into a European company, which is not the usual direction of travel.

She also arrives ahead of a European deadline. Article 50 of the AI Act requires providers of systems generating synthetic audio to mark outputs in a machine-readable format.

Systems already on the market have until 2 December 2026. ElevenLabs’ voice models long predate the rule’s August start date.

Deployers carry their own duty. Anyone using AI to create a deepfake must disclose it, a rule that reaches work like bringing Stan Lee back through voice cloning.

The exemptions are narrower than they sound. Artistic, creative, satirical and fictional works get reduced disclosure rather than none, and assistive editing sits outside the marking rule.

The enterprise push already has a reputation attached. A company sales leader told candidates to expect 20x quota and long hours, TNW reported.

Kramer says her decision predates the churn at her old employer. OpenAI’s chief revenue officer, chief operating officer and applications head have all left in recent weeks.

Which is the shape of the hire. A European company is buying American enterprise sales leadership, three months before its own outputs have to carry a mark that European law can read.