Inside money, markets, and Big Tech

This article was published on April 14, 2008


    Edopter.com: the next everything, now!

    Edopter.com: the next everything, now!
    Ernst-Jan Pfauth
    Story by

    Ernst-Jan Pfauth

    Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. At De Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.

    So you’ve came here to read what’s influencing the future of the Web and I really appreciate that! Yet I do have tell you that there’s a service out there that predicts the future of…. well, everything! It’s New York-based service Edopter.com, a creation of one blue brick.

    On Edopter.com, there’s some serious social trendcasting going on. This means that consumers can predict what or who will be the big next thing by launching or joining a trend. Well, not all the consumers, only the so-called early adopters. This is a term from the technology adoption lifecycle, a sociological model originally developed by Joe M. Bohlen and George M. Beal (1957) and broadened by Everett Rogers in 1963. Rogers came up with the bell curve:

    Bell Curve

    The early adopters are the younger and more educated folks, who tend to be community leaders. So they would be involved with trends that are still somewhat obscure. Yet when I browse through the 195 trends, I notice trends like American Apparel, Barack Obama, Apple, Gmail and Family Guy. That seems like stuff for early majority, if not the late majority.

    Trends on Edopter.com

    Anyway, without getting too negative here: it’s a well-developed and fancy service that uses the wisdom of crowds in a trendy way. The ways people can promote a trend are almost countless and when the user base grows Edopter could provide some interesting data for marketeers. However, the guys from Edopter.com do have to find a way to prevent those very same marketeers from promoting their own products. If that all works out, the early majority got itself a place to spot the next big brand, person, product or blog.