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This article was published on May 15, 2013

    Personalized e-commerce startup Nosto sets up shop in London, following $2.5 million round

    Personalized e-commerce startup Nosto sets up shop in London, following $2.5 million round
    Robin Wauters
    Story by

    Robin Wauters

    Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family a Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family and Belgian beer. If you'd like to know more about Robin, head on over to robinwauters.com or follow him on Twitter.

    Helsinki, Finland-based e-commerce personalization engine maker Nosto Solutions (Nosto) today announced that it has opened up new offices (PDF) in London at TechHub @ Google Campus.

    The company, which is working with brands like Rovio’s Angry Birds, JOY and Intersport, made the move to support the growing number of UK retailers using its solution.

    Nosto essentially offers ‘plug-and-play’ solutions for online marketing automation to e-retailers.

    The company’s SaaS solution enhances customers’ online shopping experience by enabling personalized product recommendations in real time, based on their behaviour on the e-commerce vendors’ websites.

    The company currently hand-picks customers and partners while it’s in ‘invite-only’ mode, but says it will publicly launch its service later this year.

    The establishment of its new offices in London follows a significant round of seed financingtotalling £1.9 million ($2.5 million), which included some debt funding and grants.

    One of the company’s backers is Open Ocean Capital, which boasts MySQL creator and original developer Monty Widenius among its partners. Another investor is Sanoma Ventures.

    Image credit: Flickr / trenttsd