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This article was published on November 12, 2012


eBay Style: Ecommerce giant inks deal with Chinese fashion site Xiu.com

eBay Style: Ecommerce giant inks deal with Chinese fashion site Xiu.com Image by: Ryan McVay
Robin Wauters
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Robin Wauters

Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family a Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family and Belgian beer. If you'd like to know more about Robin, head on over to robinwauters.com or follow him on Twitter.

Ecommerce juggernaut eBay is re-entering China with the announcement of a ‘new relationship’ with Xiu.com, a leading Chinese online fashion retailer.

Xiu.com and eBay are launching a new, localized online shopping experience dubbed eBay Style that aims to “bring the very best of eBay to Chinese consumers, particularly in fashion”.

The announcement confirms earlier reports of the new partnership between the US-based online commerce powerhouse and Xiu.com.

Founded in 2008, Xiu.com specializes in selling overseas products in a way that is familiar to Chinese customers. The company, which is backed by Warburg Pincus and Kleiner Perkins Caufield & Byers, is based in Shenzhen with approximately 800 employees.

Through the partnership, Chinese consumers can access eBay’s global selection of products and brands, with Xiu.com being responsible for handling all sales, logistics and customer service. Xiu.com will also be responsible for curating and translating the inventory from eBay with a product search and browsing experience suited to Chinese consumers.

In total, eBay Style will include up only-new items from 5,000 brands in apparel, handbags and shoes, accessories, health and beauty and other lifestyle categories, the companies said in a joint statement.

The company says it currently employs almost 1,500 people in China, and promised new smartphone and tablet apps are on the way.

eBay Style will face stiff competition, especially Alibaba’s Taobao.com, China’s largest online retailer.

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