Back in October, BBC Worldwide announced two new YouTube channels, including a nature channel, delivering new films from its BBC Earth Productions company. Well, the first channel is now live.
Earth Unplugged features a slew of new films created specifically for an online audience, as the BBC’s commercial arm looks to create a “destination site for wildlife and nature.”
This is a landmark moment for BBC Worldwide, as Earth Unplugged is its first original-content channel for YouTube and constitutes part of the company’s plans to build a consumer-facing multi-channel YouTube network.
On launch the channel will feature videos for seven new shows:
- Earth Juice: Weekly news discussing the latest discoveries in the natural world.
- Meet My Planet: An intimate look inside the world of people who have been inspired by the natural world.
- Deadliest…: A spin-off fromof the BBC’s TV show Deadly 60, featuring the ultimate showdowns from the planet’s deadliest animals and inhospitable habitats.
- Walking with Dinosaurs: Featuring videos created for Earth Unplugged.
- Earth Files: Nature stories with a digital makeover.
- Zoo La La: Uncovering some extraordinary animal behaviour and Bugface, part of Zoo La La, focuses on insects.
- Amazing Animal Babies: Featuring films of cute baby animals.
BBC Worldwide will launch a new “topical science channel,” in the new year too, fronted by Top Gear presenter James May.
YouTube is moving far beyond its original remit as a platform for users to upload cute kitten videos, shifting further into the original content realm. Google recently announced that its original channels programming was going global with country-specific launches in France, Germany and the UK.
We can likely expect to see much more original content land on YouTube next year, both from BBC Worldwide and media companies around the world.