This article was published on April 29, 2010

DoubleDutch: Custom geolocation apps for small groups.

DoubleDutch: Custom geolocation apps for small groups.
Brad McCarty
Story by

Brad McCarty

A music and tech junkie who calls Nashville home, Brad is the Director TNW Academy. You can follow him on Twitter @BradMcCarty. A music and tech junkie who calls Nashville home, Brad is the Director TNW Academy. You can follow him on Twitter @BradMcCarty.

If you’re lucky enough to be at The Next Web ’10 then you’d be even luckier if you could keep tabs on others who are attending.  How about if your business, conference or gathering could have its own geolocation app, to allow check-ins and social streams?

San Francisco based DoubleDutch brings that exact ability.  The company bills itself as the ultimate white-label, enterprise geolocation app.  Think of it like FourSquare, but on a more personal level and built over the top of a ratings site backbone.  The company is providing custom-built check-in applications, and has just announced its two latest features at The Next Web Conference.

-DoubleDutch for conferences. A networking app that helps conference attendees network and share knowledge.

– DoubleDutch for universities. A mobile social network that allows university students the ability to share location and info with each other under the privacy of their university’s community.

So why not just use what’s already available?  Imagine if your group (be that a business, conference or whatever else) were able to keep in touch with one another, without having to share every detail to the outside world.  The white-label mentality of DoubleDutch is your answer.  The company gives you a custom-designed platform that shares only what you want, and only to where you want.

For example, imagine if your team were out making sales calls, and DoubleDutch would provide you with real-time mapping of the areas.  Further, you can customize your DoubleDutch app to provide a live stream of activity, based on user input.

DoubleDutch gives you the ability to use standard locations, but goes further by offering meta locations as well.  So if you’re at the hotel lobby, or in the bosses office, other users will be able to find where you are without having to decipher an address.

Then there’s the foundation.  DoubleDutch is built on the backbone of, a popular ratings site with over 4 million reviews.  So when you’re in a new place, checking in at a business, your DoubleDutch application can provide you customer reviews of that business.  It’s one step of personal integration that nobody else has done quite as effectively.

As founder Lawrence Coburn writes “it has been called “Foursquare for the Enterprise” and “Ning for Mobile Social Networks.” We’re OK with both of those descriptions“.

The Next Web 2010

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