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This article was published on July 22, 2011


Don’t think you’ll use Google+? It’s only a matter of time…

Don’t think you’ll use Google+? It’s only a matter of time…
Courtney Boyd Myers
Story by

Courtney Boyd Myers

Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups gr Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups grow internationally. Previously, she was the Features Editor and East Coast Editor of TNW covering New York City startups and digital innovation. She loves magnets + reading on a Kindle. You can follow her on Facebook, Twitter @CBM and .

Slowly rebuilding something as massive as a Google social network is a total pain in the ass. I have requests for invites from friends-of-friends from high school clogging my inbox. And every Google page I turn to: Gmail, Calendar and Google Search has these little pop-up notifications in the top-right corner, beckoning for me to check my Google+ activity.

My willpower has never felt so exhausted. Right now, the process of building Circles are dizzying. But will it be worth it in the long run to sit down and take the time to get it right?Yes.Undoubtedly yes. It’s so obvious people are making Google free commercials saying so. And if you have any reservations, watch this:

Hat tip to @NickFoden for the great find.