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This article was published on February 23, 2010


Dolce and Gabbana To Stream Live Catwalk Shows to iPhone and Android Smartphones

Dolce and Gabbana To Stream Live Catwalk Shows to iPhone and Android Smartphones
Tim Difford
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Tim Difford

A leading innovator in the IT Outsourcing industry, Tim is often on the move but can be regularly found in Manchester and London, UK. His f A leading innovator in the IT Outsourcing industry, Tim is often on the move but can be regularly found in Manchester and London, UK. His focus is on social and mobile technologies but given half a chance he'll try to sneak music or football into his blog-posts. Tim can be found at One Greener Day and you can also follow @timdifford on Twitter.

dolcePrestigious fashion house Dolce & Gabbana is planning to stream live coverage of two of its major shows to be held in Italy later this week to mobile devices including the iPhone.

The D&G and Dolce & Gabbana Women’s Fall shows, to be held in Milan, will stream live to mobile devices in a move which according to the fashion house demonstrates that they have “always been a pioneer in the technological experimentations of the digital communications market.”

By focusing on apps for iPhone and Android devices , which together account for 82% of the US smartphone market and 70% of Europe, D&G believe that they will have the ability to connect with younger, tech-savvy consumers in an effort to build their international brand.

The world of haute couture is witnessing an escalation in major brands competing with high-tech.  Today at 5pm CET , Burberry’s show will be broadcast in swanky locations around the globe from its London studio as part of London Fashion Week.

Fashion Wire Daily reports that the D&G show is scheduled for Thursday, February 25 at 3pm CET, while Dolce & Gabbana will be staged Sunday, February 28 at 1pm CET.

The free D&G app is available now in the iTunes Store.

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