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This article was published on February 27, 2015

    Does your startup pass the ‘Toothbrush Test’?

    Does your startup pass the ‘Toothbrush Test’?
    Natt Garun
    Story by

    Natt Garun

    US Editor

    Natt Garun is the former US Editor at The Next Web, managing the North American team on content, events, features and reviews coverage. She Natt Garun is the former US Editor at The Next Web, managing the North American team on content, events, features and reviews coverage. She previously wrote for Digital Trends, Business Insider, and Gizmodo. Facebook | Twitter | Google+

    Last year, Google’s Larry Page urged startups to consider if their businesses pass the “Toothbrush Test.”

    What does it mean, exactly? Well, let’s just say it requires understanding the art of the metaphor…

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