Inside money, markets, and Big Tech

This article was published on July 15, 2008


    DIY social network service Webjam raises €1.9 million

    DIY social network service Webjam raises €1.9 million
    Ernst-Jan Pfauth
    Story by

    Ernst-Jan Pfauth

    Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. At De Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.

    Webjam, a London-based B2B interpretation of Ning, has raised €1.9 million dollar in series A, led by I-Source. The start-up offers companies a simple – iWeb-like – way to build a social network. Although the BBC once wrote about them as “particularly useful for those who want to create a webpage for a society, club or hobby but don’t know how to do it”, I’d recommend that these entrepreneurs focus on businesses. Since the D.I.Y social network market for fraternities and clubs seems saturated with players like Ning and newcomer Neeetz (review here).

    Go for the companies

    The British, Spanish and French founders (see picture) seem to realize this, as they call their market B2B2C – yet with the BBC calling them better than Facebook, Webjam seems to be tempted to try to conquer this market as well. Don’t do it guys, just offer ready-to-go social network packages to companies. The product is good enough, with the well-functioning drag ‘n drop interface and the clean look. And the result looks ok, as you can tell by this Webjam-powered site. Go get the cash Webjam, then think about threatening Facebook.