This article was published on June 19, 2013

Distimo’s new SDK helps app developers track download conversions and success of marketing campaigns


Distimo’s new SDK helps app developers track download conversions and success of marketing campaigns
Nick Summers
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Nick Summers

Nick Summers is a technology journalist for The Next Web. He writes on all sorts of topics, although he has a passion for gadgets, apps and Nick Summers is a technology journalist for The Next Web. He writes on all sorts of topics, although he has a passion for gadgets, apps and video games in particular. You can reach him on Twitter, circle him on Google+ and connect with him on LinkedIn.

App store analytics specialist Distimo has launched a new SDK today to give app developers a single solution for tracking download conversions and the performance of multiple online marketing campaigns.

The tool, called Distimo Conversion Tracking, uses a single link format to direct users to the correct mobile marketplace for the developer’s app. Developers can then immediately identify what country the user is from, what device they’re using and the source of the link referral.

Distimo Conversion Tracking is free and supports iOS, Android, Windows Phone, Adobe AIR and apps created with PhoneGap, an open source framework for building cross-platform mobile apps with HTML5, Javascript or CSS.

Conversion-Tracking

It also integrates with Distimo App Analytics, a browser-based dashboard that allows developers to track the performance of their apps across all major app stores and ad networks. The platform already serves up app downloads, revenues, rankings, reviews and ratings, giving customers the information needed to change their online advertising, monetization strategies or newly introduced features on the fly.

Distimo Conversion Tracking bolsters this setup by giving clients greater insight into the effectiveness of their marketing campaigns, as well as a detailed picture of the entire app install process – from its promotion online to a download in the appropriate app store.

“Until today, there has been no product available for developer that combines both data from app stores as well as conversion tracking,” Vincent Hoogsteder, CEO and co-founder of Distimo said.

“The highly accurate insight provided by Distimo Conversion Tracking into the lifetime value of their app users – combined with data from their marketing campaigns across all possible app store revenue sources – will ultimately help app developers accelerate their growth and make better business decisions.”

It’s worth noting that the Distimo Conversion Tracking tool is also supported by the Distimo API, which means that customers can access and receive all of the new data from within their own systems, and also choose to combine it with other data sources that they might be tracking and analyzing.

Related: Distimo launches AppIQ, a hands-on analytics service for tracking rival apps