James McQuivey, Vice President and Principal Analyst at Forrester Research, works with companies from a wide range of industries to help them understand the modern digital world. At The Next Web Europe Conference this week he gave a talk on how to prepare for a world where your entire business can be disrupted overnight.
After his talk, I caught up with McQuivey to find out more about the ‘disruption of disruption’. If the word ‘disruption’ really grinds your gears through its overuse, don’t worry – he addresses that too. You can listen to the interview below.
Don’t miss the rest of our coverage of TNW Europe Conference.
The 💜 of EU tech
The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!
Thumbnail image credit: Julia de Boer
Get the TNW newsletter
Get the most important tech news in your inbox each week.