'Disruption has become disrupted': Forrester's James McQuivey

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Martin SFP Bryant

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Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit (show all) Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

James McQuivey, Vice President and Principal Analyst at Forrester Research, works with companies from a wide range of industries to help them understand the modern digital world. At The Next Web Europe Conference this week he gave a talk on how to prepare for a world where your entire business can be disrupted overnight.

After his talk, I caught up with McQuivey to find out more about the ‘disruption of disruption’. If the word ‘disruption’ really grinds your gears through its overuse, don’t worry – he addresses that too. You can listen to the interview below.

Don’t miss the rest of our coverage of TNW Europe Conference.