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This article was published on January 10, 2012

Deutsche Telekom to bundle Groupon services with smartphones across Europe

Deutsche Telekom to bundle Groupon services with smartphones across Europe Image by: Picasa
Martin Bryant
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Martin Bryant

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Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

Groupon and Deutsche Telekom have today announced a partnership that will see the daily deals service distributed as standard with the telephony giant’s smartphones across Europe.

This is the first time that Groupon has partnered with a mobile operator, and today’s announcement notes that “Deutsche Telekom mobile customers will enjoy Groupon’s mobile services on their devices without the need for a separate download providing easy access to the best local deals in their area.”

The first handsets featuring Groupon services are scheduled to be available during the first half of 2012.

Groupon launched on the NASDAQ on 4 November 2011, and its stock price has plummeted since then, amid concerns over the amount it spends to acquire customers.

Groupon needs to show its shareholders that it can grow cost-effectively, and mutually-beneficial deals with wide reaching companies could be a good way of doing this. Deutsche Telekom, which owns the T-Mobile brand, boasted 128 million mobile customers, 35 million fixed-network lines and around 17 million broadband lines as of  September 2011, so it’s clearly a useful audience for Groupon to tap into.