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This article was published on November 3, 2011

    Despite Apple spat, Financial Times digital subscriptions see 30% growth in the last year

    Despite Apple spat, Financial Times digital subscriptions see 30% growth in the last year Image by: Sam Hurd Photography
    Martin Bryant
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    Martin Bryant

    Founder

    Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

    The Financial Times has had an interesting few months when it comes to its digital strategy, but it appears to be paying off as the business publication has announced 30% year-on-year growth in digital subscriber numbers, taking it to a total of a quarter of a million.

    Earlier this year, the Financial Times opted to release a browser-based Web app for the iPad following Apple’s introduction of a 30% charge for publishers charging subscription fees for native iOS apps. The move appeared to be successful, with the FT reporting 200,000 users of the app in its first four months.

    Now, the Pearson-owned publication says in an emailed press statement that it has a total of 250,000 digital subscribers across all its subscription packages. Interestingly, 100,000 of these are corporate subscriptions coming from 2000 different corporate licences.

    Today’s news is further proof that paywalls can work in niche markets where information has a high value.