The heart of tech

This article was published on October 24, 2017


Designer beautifully combines Helvetica and electronics to represent your favorite gadget brands

Designer beautifully combines Helvetica and electronics to represent your favorite gadget brands
Abhimanyu Ghoshal
Story by

Abhimanyu Ghoshal

Managing Editor

Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and culture. Hit him up on Twitter, or write in: [email protected].

Rio de Janeiro-based graphics and motion designer Vinicius Araújo sure knows his way around gadgets: his new project, 36days Electronics, captures the essence of product design from 26 iconic hardware brands, in Helvetica letterforms for each letter of the alphabet.

The execution is as stunning as you could possibly imagine, incorporating memorable shapes, colorways, surfaces finishes and design elements from the likes of Apple, Canon, JBL, Motorola, Nintendo, Sony, and Western Digital.

As if that wasn’t enough, a few of them are beautifully animated too.

Credit: Vinicius Araújo / Behance

Find the entire project over at Araújo’s Behance gallery.

Via Colossal