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This article was published on November 8, 2011

Cupple is a sharing app for you and your better half

Cupple is a sharing app for you and your better half
Drew Olanoff
Story by

Drew Olanoff

Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for onlin Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for online charitable movements. He founded #BlameDrewsCancer. You can follow him on Twitter, Google+, Facebook, or email [email protected]

Sharing things using your mobile phone is nothing new, but apps like Path are putting a new spin on sharing by only allowing you to have a network of fifty people to share photos and videos with.

One app wants to take that number down to two. It is called Cupple, and was built by creative agency Darling Dash for iOS.

Cupple focuses on sharing the most private moments, those being ones between you and your significant other.

Perfect for long distance relationships

If you travel a lot, or have a long distance relationship, Cupple is a pretty handy app. While sending photos back and forth with love notes might be something you use text messaging for, the location features in Cupple allow you to let your loved one know that you’re thinking of them.

While the app only lets you share photos right now, the idea of collecting moments and locations as your relationship with someone grows is a cute idea. I’d like to see a web component at some point, because if you’re lucky enough to have your relationship turn into a marriage, it would be nice to glance back at all of the moments you’ve shared with each other.

I spoke with the Co-Founder & CEO of Darling Dash, Tim Allison, about the originating idea behind Cupple.

TNW: What was lacking with other sharing sites or services, like email, that couples needed?

Tim Allison: I think there is an uncertainty around sharing really personal content on existing social media. It doesn’t feel like the right place for it. Cupple allows the two people in a relationship to have fun sharing photos and building a feed of memories and there is no concern over how that might be viewed by their wider social network. Email and SMS certainly have their place but they have become very functional and often just blur into the daily routine. Cupple is a richer, more connected sharing experience. And of course, completely mobile.

TNW: Why is sharing for couples so important?

Tim Allison: We’re different people when we are with our partners. The intimacy that people share, albeit in-jokes, experiences, places and memories is unique in a relationship. Cupple recognises the bond and the timeline that exists between two people who share a life. Cupple works for teenagers who have just got together just as much as it does for a couple that have been married for 5 years.

TNW: Are you finding that more and more couples share things on the go?

Tim Allison: We have busy lives and we use mobile all day. Whether it’s a simple ‘thinking of you’ share or letting your partner know this restaurant is a ‘place we should go’, Cupple connects people when they are apart and adds a context to the message. I want to be able to share something I’ve seen with my girlfriend when I’m out and about, if I’m traveling with work, having dinner with friends, or I simply see a dress in a window I know she would like. Cupple let’s us share the moments when we are on the go and keeps that memory in a a private place.

TNW: What are your future plans for the app, what will you be adding?

Tim Allison: The plan is to build the best private sharing experience on the planet. We wanted to launch the service with the core features working really well. There are so many ideas we have around the user being able to modify and customize their sharing experience. Of course, shared calendars and ideas around bookmarks and content of interest is on the roadmap. We see Cupple as a platform that is truly scalable. Right now, we’re focused on delivering a great service and paying attention to what our users say about their experience. It’s really just the start of a journey.

If you’re looking for a way to share moments with your loved one while on the road, or from up the street on your way from home, Cupple could be a nice way to text less and share more.

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