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This article was published on May 12, 2014


    Couple social network Between makes it easier to buy gifts by launching an e-commerce store

    Couple social network Between makes it easier to buy gifts by launching an e-commerce store


    Kaylene Hong
    Story by

    Kaylene Hong

    Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in touch via Twitter or Google+.

    Between, an app that originated from South Korea for couples to share their moments in a private social network, is developing its platform as it launched an e-commerce store today first in South Korea, where 60 percent of its users are. This comes after billion-dollar Japanese mobile games firm DeNA invested in Between earlier this year, which we predicted would lead to an array of other services including mobile commerce and games, as DeNA is most well-known for that.

    Between is teaming up with local Korean partners such as 10×10 and Wincube Marketing to launch a gift shop for couples, where mobile coupons will be issued for them to redeem their presents.

    Between-Commerce

    This comes as Between says it has crossed 7.3 million users worldwide, with 1 million users in Japan — within a year of entering the Japanese market. VCNC, the company behind Between, also announced today that Japan’s Global Brain Corporation and US-based 500 Startups have invested in it, though the amount of investment wasn’t revealed. The two investors join VCNC’s latest venture round, the one led by DeNA in February.

    Thumbnail image via Shutterstock