Few – apart from That Nice Mr Zuckerberg – have done more in business to champion the science of our fundamentally social nature. With books like HERD and I’ll Have What She’s Having and work with clients from corporations like Unilever and Sony, Mark is unrelenting in his enthusiasm for “we” over “me”. Mark will preview his new book Copy Copy Copy and show you not just the importance of copying in making new and original things but also some simple ways to put it to work for you and your business.
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