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This article was published on January 19, 2015

    ComScore to start tracking mobile viewing figures this week

    ComScore to start tracking mobile viewing figures this week
    Ben Woods
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    Ben Woods

    Europe Editor

    Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional online poker player. You can contact him via Twitter or on Google+.

    In a bid to capture and provide a more accurate overview of TV viewing figures, comScore will this week begin tracking viewing habits across multiple platforms, including mobile and tablets.

    According to The New York Times today, the change will also tally viewing through “other streaming devices” and computers – it previously only tracked laptops and desktops – with mobile making up an increasing percentage of digital viewing figures, it was a notable omission for anyone wanting to measure true reach.

    The move is a bid to broaden its offering and ultimately take on Nielsen’s TV rating system. Like comScore, Nielsen also failed to account for digital viewing figures until recently, resulting in criticism that it had fallen behind more nimble rivals. Its own mobile tracking platform rolled out mid-2014.

    ➤ ComScore to Tally Viewers Across Their Many Devices [The New York Times]

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