Comcast launches Watchable, its free cross-platform on-demand video service

Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and (show all) Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and culture. Hit him up on Twitter, or write in: [email protected].

Comcast has launched Watchable, an ad-supported on-demand video service with over 150 shows spanning roughly 30 channels for the Web, iOS devices and the company’s X1 set-top box.

The free service features content from the likes of Vice, BuzzFeed, GoPro, Fast Company, Machinima, Mashable, Mic Media, The Onion, Red Bull, Tastemade and Vox — many of which have never been traditionally distributed on TV networks.

Watchable is available on the Web, iOS devices as well as Comcast's X1 set-top box for TVs — Watchable is available on the Web, iOS devices as well as Comcast’s X1 set-top box for TVs

Will that be enough to help Comcast steal views away from YouTube and Facebook? Only time will tell. The company says it will add more content partners, personalization features and sharing options over time.