Coca-Cola wants you to have a Coke and a smile — and a VR headset?

Virtual Reality is huge, and ever since Google cheekily launched Cardboard at I/O 2014, everyone wants to check it out. Now its Coca-Cola’s turn.

While it’s just an experiment the company is showing off, Coca-Cola is nevertheless toying with the idea of turning 12-packs of soda into pretty legit VR headsets.

While a lot of assembly is required, it’s one of the better ways we’ve seen VR find its way to the masses. Even if you don’t drink soda, someone you know that does would probably give you their empty case.

If you’re curious how it works, check the video above. again, lots of assembly — and it’s not very sturdy — but a cool idea nonetheless.

➤ Coca-Cola [YouTube]