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This article was published on February 20, 2014

Clueless startup branding lessons from Vikings and Ryan Gosling

Clueless startup branding lessons from Vikings and Ryan Gosling
Martin Bryant
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Martin Bryant

Founder

Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

A company’s branding is “deeply tribal,” as spoof startup Vooza knows all too well. They should probably choose some different inspiration for their own branding though…

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