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This article was published on August 13, 2009

    A classic example of a great viral campaign

    A classic example of a great viral campaign
    Patrick de Laive
    Story by

    Patrick de Laive

    CPO and co-founder, TNW

    Patrick de Laive is an experienced entrepreneur and daddy of Bo and Denne. He is co-founder of TNW and sporadicly invests in startups. He is Patrick de Laive is an experienced entrepreneur and daddy of Bo and Denne. He is co-founder of TNW and sporadicly invests in startups. He is a frequently asked speaker at (tech) events across the globe. Check his LinkedIn profile and @Patrick on Twitter for more information.

    The Dutch Ministry of Justice launched a viral campaign to create awareness around the possible negative effects of sharing too much content online.

    They created this video and let it loose on Hyves, the biggest Dutch social network. This is really well done, here you see the video from my perspective (using my Hyves credentials).

    The language they speak is russian, but you’ll get the point. Once it is done you can select some of your friends in Hyves to send a simular personalised cyber maffia video too (hence the viral effect).

    [youtube:http://www.youtube.com/watch?v=Y8UqaWTQ5EY]