Story by
Josh Ong
Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him a Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him at [email protected].
Honda is promoting its new Civic Type R Concept Car with a nifty interactive video campaign that lets you switch between two complementary videos with a press of the R button.
In one storyline of the “double-sided film,” a father picks his kids up from school and takes them to a costume party, while in the other version a getaway driver makes away with a precious artifact from a museum. We can’t embed the full movie(s), but here’s the trailer:
I enjoyed switching between the two in real-time, but if you want to lock the player on the night story, you can do so by pressing R and then the Command button (Mac) or Alt button (Windows).
➤ The Other Side [Honda]
Get the TNW newsletter
Get the most important tech news in your inbox each week.