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This article was published on August 20, 2010

    Challenge friends to a casual wager with FriendBet

    Challenge friends to a casual wager with FriendBet
    Martin Bryant
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    Martin Bryant

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    Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

    The UK is becoming popular place to base social gambling services. Smarkets has been around for a while and we more recently profiled Betable. Joining them from this week is a new entrant, FriendBet.

    As its name suggests, FriendBet is about betting against friends rather than bookmakers. The site curates a list of sport events, news stories and TV shows to bet against and users can then choose a group of friends to bet on the result with.

    While Smarkets sets itself up as a social “Betting exchange” and Betable has a “Bet with your friends on anything” approach, FriendBet is somewhere between the two. It offers traditional betting subjects but focuses on small groups of self-organising friends. Co-founder and CEO Timothée Luneau says “We target casual betters, using Friendbet to put their money where their mouth is. We worked a lot on the interface to make it very quick and understandable to place a bet and challenge friends.”

    London-based FriendBet operates in the UK and France. Luneau tells us that the service is set to be enhanced with improved social features and a broader range of betting options in future. The startup, which has raised €650,000 from French and British private investors, is currently in the process of signing partnerships with amateur football and rugby clubs to increase its userbase.

    FriendBet