Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check h Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check him out on Google+.
Launching today, CashPlayTV is claiming to be the world’s “first ever 24-hour quiz TV channel to run solely on social networks and mobile devices”.
CashPlayTV presenters pose a series of questions to viewers, with the channel offering multiple ways for players to interact, ranging from free entry (e.g. sharing the game with a friend for a free credit) to pay-per-play options requiring Facebook Credits, in-app purchases and premium rate services. The prize-pot increases depending on how many players enter each round, with winners notified immediately and prizes paid via Western Union, PayPal or Cheque.
Henry Bennett, MD at CashPlayTV, said:
“CashPlayTV ushers in a new age of Participation TV by broadcasting and focussing viewer acquisition on social networks and mobile devices. Not only this, but by integrating with existing payment solutions on these platforms including Facebook Credits, in-app purchases, PayPal and SMS, the easy-to-use gaming experience provides players with an easy way to enter quizzes and a quick way to collect their winnings.”
To help spread the word, a £100,000 digital marketing campaign also kicks off today, across multiple platforms. Mobile app developers are also being seen as a key part of the process too, and they will be able to embed CashPlayTV into their own applications and take a cut of all revenue generated.
The channel is licensed by Ofcom and powered by App:Play, a customizable white label platform allowing broadcasters and other media publishers to deliver Participation TV apps on social networks and mobile devices.
CashPlayTV uses simulcast technology to transmit real-time video content to players. The channel launches on Facebook, whilst it is also available as a downloadable native app for iOS and Android devices.
Meanwhile, here’s the official CashPlayTV promo video:
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