HBO fans, rejoice. The company has confirmed it’ll be launching a standalone streaming service in the United States next year.
The decision was confirmed by HBO chief executive and chairman Richard Plepler at a Time Warner investor meeting. He highlighted the growing number of homeowners that pay for broadband, but not a traditional cable TV package: “That is a large and growing opportunity that should no longer be left untapped. It is time to remove all barriers to those who want HBO.”
HBO is yet to reveal the precise details of how such a service will operate. The pricing model will be vital for its success and the library could be limited – either in breadth or the timeliness of its releases – in order to help HBO maintain relationships with established TV providers. “We will work with our current partners,” Plepler added. “And, we will explore models with new partners.”
Regardless, it’s finally happening. The option to pay for a standalone HBO subscription without a new or existing cable TV package. Hallelujah.
➤ HBO (Press Release)
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