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This article was published on July 5, 2010


Who is building the next Google?

Who is building the next Google?
Boris Veldhuijzen van Zanten
Story by

Boris Veldhuijzen van Zanten

CEO and co-founder, TNW

Boris is a serial entrepreneur who founded not only TNW, but also V3 Redirect Services (sold), HubHop Wireless Internet Provider (sold), and Boris is a serial entrepreneur who founded not only TNW, but also V3 Redirect Services (sold), HubHop Wireless Internet Provider (sold), and pr.co. Boris is very active on Twitter as @Boris and Instagram: @Boris.

Back in 1998 when Google just got started its goal of becoming the next big search engine seemed ridiculous. All they had was an improved search algorithm. Yahoo, the then dominant search engine, was a multi billion dollar behemoth with hundreds of millions of active users.

Yahoo ruled.
Google was just two guys, in a dorm, with an idea.

If I were to have told you that I knew two guys who were planning on launching a new search engine which would replace Google within 5 years I don’t think you would believe me. Would you?

Looking at history however we should know that big companies get replaced by small companies all the time, right? Microsoft was a very small company once, and it challenged IBM. Amazon challenged Barnes & Nobles and Virgin challenged, well, everybody.

Unfortunately I don’t know those two guys with a plan to overtake the search engine market. Do you? Would you give them some money?

What would it take to build the next search engine? I don’t know the answer but I’m sure that in 10 years we will look back and will seem obvious in hindsight.