Square is introducing ‘Build with Square,’ which lets businesses monetize their online and in-store efforts entirely through Square.
A collection of new APIs, Build with Square offers solutions from beginning to end. A new Register API allows for more customized point-of-sale solutions, and lets sellers integrate their third-party point-of-sale hardware with Square so they can accept both EMV and Apple Pay.
The E-Commerce API lets users easily sell goods via a self-hosted website. It’s a means to grow the digital footprint for physical storefronts as well as those who sell exclusively online. It also helps sellers with stores utilize Square as a back-end processor for all transactions, so they don’t have to fiddle with getting payment via multiple sources.
Square says “independent businesses have been poorly served by existing commerce
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solutions, which require them to laboriously piece together hardware, software, and payments services from many different vendors.”
That may be true — and Square may be one of the best solutions for bridging those gaps. It may also be a significant blow to those in the disparate realm of point-of-sale hardware and online commerce solutions, where nothing seems to flow cohesively. Those like Clover and Stripe should take notice.
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