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This article was published on May 31, 2011

    Brilliant UNICEF campaign donates your misspelled words

    Brilliant UNICEF campaign donates your misspelled words
    Courtney Boyd Myers
    Story by

    Courtney Boyd Myers

    Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups gr Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups grow internationally. Previously, she was the Features Editor and East Coast Editor of TNW covering New York City startups and digital innovation. She loves magnets + reading on a Kindle. You can follow her on Facebook, Twitter @CBM and .

    Two Miami Advertising School students, Lisa Zeitlhuber and copywriter Katharina Schmitt created this brilliant digital idea for UNICEF. The student project aims to create awareness for UNICEF’s education program. Using the spell-check-window as a medium, the project reminds users of children in need of education whenever they misspell a word.

    By using it, you can donate your misspelled word and teach others how to write and read. Since the spell-check works over the browser, the idea would work in cooperation with Google Chrome so that “Donate a Word” comes automatically with the next browser update, spreading UNICEF’s message on every website.

    Watch their student work here. It’s bloody brilliant. UNICEF, Google, hire these folks.