Brilliant UNICEF campaign donates your misspelled words

Two Miami Advertising School students, Lisa Zeitlhuber and copywriter Katharina Schmitt created this brilliant digital idea for UNICEF. The student project aims to create awareness for UNICEF’s education program. Using the spell-check-window as a medium, the project reminds users of children in need of education whenever they misspell a word.

By using it, you can donate your misspelled word and teach others how to write and read. Since the spell-check works over the browser, the idea would work in cooperation with Google Chrome so that “Donate a Word” comes automatically with the next browser update, spreading UNICEF’s message on every website.

Watch their student work here. It’s bloody brilliant. UNICEF, Google, hire these folks.