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This article was published on January 7, 2013

    Bravo launches its first connected TV app across several platforms to complement its programming

    Bravo launches its first connected TV app across several platforms to complement its programming Image by: Justin Sullivan
    Anna Heim
    Story by

    Anna Heim

    Anna Heim is the founder of MonoLibre and a freelance writer for various tech and startup publications. She is a polyglot French news junkie Anna Heim is the founder of MonoLibre and a freelance writer for various tech and startup publications. She is a polyglot French news junkie with a love for technology.

    US cable TV network Bravo today announced that it is launching its first connected TV app. It will be available across several platforms, including Samsung Smart TV and Blu-ray Players, Yahoo Widgets and Google TV.

    According to Bravo, it was designed as a complement to Bravo programming, and will let fans explore content related to their favorite shows.

    bravo app

    The app’s features include social sharing and custom playlists, as well as a gamification layer that includes games and polls. In addition, users can access Bravo’s schedule, episode descriptions and photo galleries.

    While the app is free, it is monetized via advertising, which comes in several forms. Besides traditional banners, logos and pre-roll commercials, companies can also partner with Bravo to integrate curated branded content.

    Image credit: Justin Sullivan / Getty Images