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This article was published on December 17, 2014


    Brandwatch acquires social analytics firm PeerIndex

    Brandwatch acquires social analytics firm PeerIndex
    Mic Wright
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    Mic Wright

    Reporter, TNW

    Mic Wright is a journalist specialising in technology, music and popular culture. He lives in Dublin. He is on Twitter at @brokenbottleboy. Mic Wright is a journalist specialising in technology, music and popular culture. He lives in Dublin. He is on Twitter at @brokenbottleboy.

    Brandwatch, the British social media monitoring firm, has acquired PeerIndex, the London-based social analytics firm, for an undisclosed amount.

    PeerIndex CEO, Azeem Azar, says the company’s technology will be woven in to Brandwatch’s existing social analytics platform and his team will be “developing a new stealth product which marries content marketing and influence together.”

    PeerIndex is Joining Brandwatch [PeerIndex]