2 DAYS LEFT UNTIL TNW Conference 2021 – join us in Amsterdam for face-to-face business!

Inside money, markets, and Big Tech

This article was published on July 24, 2009

    Brandfield launches social shopping community for the Dutchies (invites included)

    Brandfield launches social shopping community for the Dutchies (invites included)
    Patrick de Laive
    Story by

    Patrick de Laive

    CPO and co-founder, TNW

    Patrick de Laive is an experienced entrepreneur and daddy of Bo and Denne. He is co-founder of TNW and sporadicly invests in startups. He is Patrick de Laive is an experienced entrepreneur and daddy of Bo and Denne. He is co-founder of TNW and sporadicly invests in startups. He is a frequently asked speaker at (tech) events across the globe. Check his LinkedIn profile and @Patrick on Twitter for more information.

    brandfieldBrandfield.com is the freshly new social shopping community for people who live in the Netherlands. Govert van Eerde, former founder of email marketing company TAPPS and now co-founder of Brandfield describes it like this:

    “Brandfield is an invitation-only exclusive online outlet. featuring high-end brands at prices that are discounted between 30 and 70%. It offers outlet sales during a 2 to 3-day window, alerting members of sales via email.”

    Brandfield covers many product categories, like Home & Outdoor Living, Cosmetics & Toiletries, Electronics & Fun, Travel & Events and Fashion Accessories.

    Social Shopping communities are hot
    Brandfield enters a crowded market. Probably the most well know example is Vente-Privee.com, which had a turnover of 510 million euros in 2008 and is distributing 55.000 packages per day. Vente-Privee is active in France, Germany, UK, Italy and Spain. Other examples are the Russian KupiVIP, the German Brands4Friends, who both are backed by Mangrove Capital Partners and the Dutch ShopVIP. So there are plenty of good deals to get.
    Brandfield is aiming to get their users via media partnerships with publishers, their first exlclusive media partnership deal is closed with Hachette Filipacchi Media.

    Invites for The Next Web readers
    As Brandfield is invite only we TheNextWeb managed to get 100 invites. Sign up at Brandfield with reference code: thenextweb and you’re in.

    I’m getting my hands on the upcoming sale of the LG flatscreen TV.