Inside money, markets, and Big Tech

This article was published on March 17, 2008


    Brand Hijack – a video review

    Brand Hijack – a video review
    Eric Bun
    Story by

    Eric Bun

    Eric is a business innovation consultant at a large management consulting firm in the Netherlands. He helps organizations defining their web Eric is a business innovation consultant at a large management consulting firm in the Netherlands. He helps organizations defining their web and e-business strategies, deploying social innovation and aligning business innovation to strategic objectives. Eric is graduated at the TU Delft on the subject of managing Communities of Practice in 2007. He has interest in deploying new (e-)businesses and is happy to be involved in relating topics such as co-creation, brand hijacking, e-marketing and innovation strategies.

    At the moment I’m reading Brand Hijack, a book by Alex Wipperfurth that discusses marketing in a revolutionary way. Instead of just writing a review, I decided to make a movie about this book. Here’s the teaser, more to come!

    [youtube:http://www.youtube.com/watch?v=bTHMSZNCark]