Join us at TNW Conference 2022 for insights into the future of tech →

Inside money, markets, and Big Tech

This article was published on March 17, 2008

Brand Hijack – a video review

Brand Hijack – a video review
Eric Bun
Story by

Eric Bun

Eric is a business innovation consultant at a large management consulting firm in the Netherlands. He helps organizations defining their web Eric is a business innovation consultant at a large management consulting firm in the Netherlands. He helps organizations defining their web and e-business strategies, deploying social innovation and aligning business innovation to strategic objectives. Eric is graduated at the TU Delft on the subject of managing Communities of Practice in 2007. He has interest in deploying new (e-)businesses and is happy to be involved in relating topics such as co-creation, brand hijacking, e-marketing and innovation strategies.

At the moment I’m reading Brand Hijack, a book by Alex Wipperfurth that discusses marketing in a revolutionary way. Instead of just writing a review, I decided to make a movie about this book. Here’s the teaser, more to come!

[youtube:http://www.youtube.com/watch?v=bTHMSZNCark]