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This article was published on July 7, 2010

    Borders eBook Store Opens For Business

    Borders eBook Store Opens For Business
    Chad Catacchio
    Story by

    Chad Catacchio

    Chad Catacchio is a contributor writing on a variety of topics in tech. He has held management positions at a number of tech companies in th Chad Catacchio is a contributor writing on a variety of topics in tech. He has held management positions at a number of tech companies in the US and China. Check out his personal blog to connect with him or follow him on Twitter (if you dare).

    Borders opened their online eBook store today to join Amazon, Barnes & Noble, Apple, Books-a-Million – and soon Google – in the eBook/eReader war.

    Borders has already been selling their $149 Kobo eReader, as well as three other eReaders, and has positioned eBook sales as a major part of their business going forward (which also can be attributed to a survival instinct), hoping to take 17% of the market within a year.

    The eBook store itself looks like most other eBook stores (we’ll do a comparison at some point), and Borders offers their eBooks in ePub, PDF and mobile specific versions as well. Prices actually seem pretty good, with some titles as low as $0.79 on the homepage, and others for $1.99 and $2.99. That said, they also offer titles at $14.99 which is pretty high (and you can get the entire Twilight Saga for only $46.99!)

    Here’s a breakdown from Borders site of their number of current titles, though Borders told us that they have 1.5 million titles at launch, the don’t all show up on the homepage:

    File Type
    • ePub (31,685)
    • Mobile (35,661)
    • PDF (108,465)
    Price
    • Under $10 (50,214)
    • Under $15 (68,028)
    • Under $20 (76,983)
    • Under $30 (102,753)
    • Over $30 (53,094)