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This article was published on August 6, 2008


    Booming Russia: advertising spending increases by 73%

    Booming Russia: advertising spending increases by 73%
    Ernst-Jan Pfauth
    Story by

    Ernst-Jan Pfauth

    Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. At De Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.

    The online advertising market in Russia is a good business to be in: it has been estimated at $260 million in the first half of 2008. This is an increase of 73 per cent compared to the same period in 2007, says MindShare Interaction.

    rublesThe contextual advertising accounted for $161 million or 62% of total online advertising spending, while display advertising accounted for 38% ($99 million) of total online spending.

    No wonder that Google recently acquired Begun, one of Russia’s most important advertising agencies. They’ve plenty of experience with contextual advertising, which might come in helpful when Google will introduce contextual pre-roll ads on YouTube.