BookList2.0: December 2008

Every month, The Next Web Blog picks three relevant books for you to read. The teasers are short, the pro’s why to read are relevant. This month we’re discussing Advertising 2.0 written by Tracy Tuten, Twitter Revolution written by Warren Whitlock and Managing Online Forums written by Patrick O’Keefe.

Advertising 2.0: Social Media Marketing in a Web 2.0 World

Books on Web 2.0, Social Media, the Live Web or whatever you may call it are released on a near daily basis. I’ve read many of them and really get the feeling I get the hang of it. It feels like I’ve read it all before… So I am done with the books who describe the übertrends and explain what is happining. I’m in search of books who explain me how to take benefit of everything 2.0. Books who show me the money! With unexpected cases, a niche subject and clear guidelines on how to approach the topic. I’ve found much of this in Advertising 2.0: social media marketing in a Web 2.0 world, written by Associate Prosser at Longwood University Tracy Tuten. Next to the more well known cases, you’ll will also find cases on Nine Inch Nails, Audi, 42 Entertainment, Vodaphone and Leo Burnett. In advertising 2.0 Tuten describes the advertising, branding, and marketing opportunities available so that advertisers and content publishers can take benefit of the Web 2.0 world.

Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online

A book with Twitter in it’s title. Gotta read that! I wonder if there has ever been a (online) phenomenon that got so much traction as Twitter got in the last two years with all its press coverage, third party applications and wide spread adoption (if so please help me :-)). Author Warren Whitlock must have thought the same when he decided to write Twitter Revolution: How social media and mobile marketing is changing the way we do business & market online. A book on how YOU can take benefit of the fastest growing social networking revolution in years. So if you ever need a book to get the hang of Twitter and it’s spin-offs, understand their value, get the most out of the services or convince your superiors why you should have a Twitter like service within your enterprise? Read Twitter Revolution.

Managing Online Forums: Everything You Need to Know to Create and Run Successful Community Discussion Boards

I’ve been working on some smaller and larger scale online communities lately and one of the things I had trouble with explaining to my customers is online community management. I know it’s essential in developing successful online communities and the cases of organizations applying online community management are countless. But what do you do exactly? What types of people do you need, what are their tasks, how do you deal with Legal constraints, trolls, technical issues and the like? I’ve found much of the answers in Managing Online Forums: everything you need to know to create and run succesful community discussion boards written by (amazingly) 23 year old Patrick O’Keefe. O’Keefe describes all aspects of online community management from setting up the right organizational structure, promoting and attracting members, choosing and managing moderators to generating revenue. I believe Managing online forums is a must read for everyone who is slightly involved in setting up successful social sites.