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This article was published on October 16, 2012

    Bodyform’s video confession: Periods are not blue, not all women rollerblade in white

    Bodyform’s video confession: Periods are not blue, not all women rollerblade in white
    Jamillah Knowles
    Story by

    Jamillah Knowles

    Jamillah is the UK Editor for The Next Web. She's based in London. You can hear her on BBC Radio 5Live's Outriders. Follow on Twitter @jemi Jamillah is the UK Editor for The Next Web. She's based in London. You can hear her on BBC Radio 5Live's Outriders. Follow on Twitter @jemimah_knight or drop a line to [email protected]

    Kudos today to whoever is in charge of Bodyform‘s social media accounts. If you’re unsure, Bodyform makes ‘feminine hygiene products’ – things for women when they have their period.

    Last week on the company’s Facebook page, (are you ‘friends’ with Bodyform? What about Lil-lets? Uhuh) , a chap posted an amusing comment about the way in which Bodyform had marketed its products in the past. Richard Neill said:

    Hi , as a man I must ask why you have lied to us for all these years. As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things ,I felt a little jealous. I mean bike riding , rollercoasters, dancing, parachuting, why couldn’t I get to enjoy this time of joy and ‘blue water’ and wings !! Dam my penis!! Then I got a girlfriend, was so happy and couldn’t wait for this joyous adventurous time of the month to happen …..you lied !! There was no joy , no extreme sports , no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving , gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform , you crafty bugger

    The man’s got a point. Possibly not too kind to his girlfriend there, but most women and some men will see the irony in past adverts.

    A week later and the social media team from Bodyform has come up with a very funny video dispelling the myths around that magical time of the month. The caption under the video on YouTube says, ” Unfortunately Bodyform doesn’t have a CEO. But if it did she’d be called Caroline Williams. And she’d say this.” Check it out:

    Nicely played Bodyform. A cynic might say that the whole thing was a set up from end to end. But it gave us a laugh and it’s about time there was some awareness that not all women like to roller-blade in white. Not sure we’d drink that water though.

    We can’t wait until Richard finds out about Moon Cups.

    Now, where can I get that ringtone?

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