Story by
Jamillah Knowles
Jamillah is the UK Editor for The Next Web. She's based in London. You can hear her on BBC Radio 5Live's Outriders. Follow on Twitter @jemi Jamillah is the UK Editor for The Next Web. She's based in London. You can hear her on BBC Radio 5Live's Outriders. Follow on Twitter @jemimah_knight or drop a line to [email protected]
Kudos today to whoever is in charge of Bodyform‘s social media accounts. If you’re unsure, Bodyform makes ‘feminine hygiene products’ – things for women when they have their period.
Last week on the company’s Facebook page, (are you ‘friends’ with Bodyform? What about Lil-lets? Uhuh) , a chap posted an amusing comment about the way in which Bodyform had marketed its products in the past. Richard Neill said:
Hi , as a man I must ask why you have lied to us for all these years. As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things ,I felt a little jealous. I mean bike riding , rollercoasters, dancing, parachuting, why couldn’t I get to enjoy this time of joy and ‘blue water’ and wings !! Dam my penis!! Then I got a girlfriend, was so happy and couldn’t wait for this joyous adventurous time of the month to happen …..you lied !! There was no joy , no extreme sports , no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving , gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform , you crafty bugger
The man’s got a point. Possibly not too kind to his girlfriend there, but most women and some men will see the irony in past adverts.
A week later and the social media team from Bodyform has come up with a very funny video dispelling the myths around that magical time of the month. The caption under the video on YouTube says, ” Unfortunately Bodyform doesn’t have a CEO. But if it did she’d be called Caroline Williams. And she’d say this.” Check it out:
Nicely played Bodyform. A cynic might say that the whole thing was a set up from end to end. But it gave us a laugh and it’s about time there was some awareness that not all women like to roller-blade in white. Not sure we’d drink that water though.
We can’t wait until Richard finds out about Moon Cups.
Now, where can I get that ringtone?
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