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This article was published on June 23, 2011


BlackBerry PlayBook’s marketing just gets more embarrassing [Videos]

BlackBerry PlayBook’s marketing just gets more embarrassing [Videos]
Martin Bryant
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Martin Bryant

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Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

Poor RIM isn’t having a great time at the moment, and the reviews for its BlackBerry Playbook have hardly been glowing. Surely some good quality advertising could turn the tide though? Maybe, although this ‘viral’ from UK retailer Carphone Warehouse is unlikely to do it.

We’re not sure if they’re aiming the Playbook at children, but that’s the way it comes across – and surely very few children are going to be in the market for a RIM tablet. That said, RIM’s own advertising isn’t much better. The second video below, which you may well have seen on TV in some markets, not only bills Flash capability as the Playbook’s key feature, but accompanies it with Queen’s Flash Gordon soundtrack. Er, classy.