Want to keep the TNW Conference vibe going?? Tickets for TNW2022 are available now >>

The heart of tech

This article was published on October 29, 2014

BlackBerry CEO talks up incoming ‘Classic’ handset

BlackBerry CEO talks up incoming ‘Classic’ handset
Ben Woods
Story by

Ben Woods

Europe Editor

Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional online poker player. You can contact him via Twitter or on Google+.

BlackBerry CEO John Chen revealed details of BlackBerry’s next smartphone: the Classic.

It’s a pretty appropriate name too from the looks of it; the device will feature BlackBerry’s much-loved full hardware Qwerty keyboard and is clearly being angled at the brand’s most loyal fans.

“It’s tempting in a rapidly changing, rapidly growing mobile market to change for the sake of change – to mimic what’s trendy and match the industry-standard, kitchen-sink approach of trying to be all things to all people,” Chen wrote. “But there’s also something to be said for the classic adage, if it ain’t broke don’t fix it.”

BlackBerryClassic

While the post doesn’t go into other hardware details of the device, Chen did say that “the screen is bigger and sharper” and that there have been a number of other tweaks around the edges. According to UberGizmo, the device is set for release in December.

No doubt, the handset will prove popular with fans of BlackBerry’s long-line of classically-styled devices. But winning over existing brand followers won’t gain it much ground in the overall mobile market.

➤ BlackBerry Classic [via Inside BlackBerry]