BitTorrent launches Bundle for Publishers, its direct-to-fan distribution service, with 8 initial media partners

BitTorrent today launched BitTorrent Bundle for publishers as a closed alpha. The company’s new self-service platform has eight launch partners: FADER, Cinedigm, The Collective, Topspin, Interloper Films, Gravitas Ventures, Converge Studios, and Tim Ferriss.

BitTorrent’s goal is to simplify direct-to-fan distribution by automating the process of creating a media torrent, helping artists around the world find and connect with new audiences. For the past five months, BitTorrent has been helping a small group of artists, makers, labels, and studios build their own BitTorrent Bundle campaigns. Now it’s starting to give them the tool to do it themselves.

Building a bundle is a five-step process: create a campaign page, add your media, set up an email gate, preview your page, and hit publish. Here’s the visual version:

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Again, here’s BitTorrent’s pitch:

• Direct-to-fan publishing made simple: All you need to do to build a Bundle is upload your assets. There are no size caps, or file type restrictions. Once all your stuff is up there, we’ll create a gated Bundle and a custom landing page that you can share with the world.
• Publish what you want: Creativity takes many forms. That’s why we built BitTorrent Bundle. It’s a format designed to hold anything and everything you make: from video, to art, to music, in one simple download.
• Grow fan interaction and value: There are 170 million fans in BitTorrent waiting to hear from you. How you engage them is up to you. Give fans a free download. Then, let them unlock content exclusives in exchange for an email.

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Two weeks ago, BitTorrent revealed its Bundle collaborations have been downloaded by 18 million fans, have funneled over 1 million users to artist properties, and helped collect over 600,000 email leads. The real test will be to see how those figures grow once the tool is out of alpha; we’ll let you know when it is.

Top Image Credit: teakettle