Bit.ly, the worlds most popular URL shortener announced a new service called Bit.ly pro in mid-December 2009. The service was designed to let bloggers set up custom URL shoreteners using Bit.ly’s well liked backend.
That service entered open beta a week ago. Bit.ly has just released something even better: self-service custom URL shortening with Bit.ly Pro.
If you have a suitable domain, (Editor in Chief Zee is using Zee.st), you can set it up to work with Bit.ly pro, and have a powerful white label solution with very little work on your end.
Total cost? Free if you are a small timer. The free Pro service includes 10,000 daily shortens, the Pro dashboard, and a button to let others shorten your normal domain down to the custom domain you picked. Very slick, and more than sufficient for the casual user.
For the enterprise customer, Bit.ly has a solution as well. Bit.ly has been cooking in the back for a good amount of time getting this prepared, it seems. Bit.ly Enterprise does what the free version does, but tacks on “advanced dashboard features, including additional analytics and 3rd-party application support,” and “allows for end to end branding.” More tools for the company that needs them.
The self-service website can be found here, where you can log in with your regular Bit.ly account.
People laughed when Bit.ly was funded, but it seems that the company has a business plan in place, and will start to forge long-term relations with enterprise customers over the coming months.