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This article was published on August 7, 2013


    Bitly for Feelings lets you express emotions through shortened links

    Bitly for Feelings lets you express emotions through shortened links Image by: Theeravid PATTANAPISON
    Josh Ong
    Story by

    Josh Ong

    Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him a Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him at [email protected].

    Link shortening service Bitly has released a new bookmarklet in beta that not only customizes links but also expresses how you feel about the content.

    Once installed, Bitly for Feelings lets you pick your feeling when shortening a link. For instance, if I like the content, I can use the upvot.es or luvit.me domains, but if the link points to something I dislike, I can use loath.es or oppos.es.

    bitlyforfeelings

    The new bookmarklet adds some fun style to the less-than-exciting business of link shortening. I can imagine using it for the occasional tweet, but don’t see myself taking the extra step very often.

    Bitly has experienced some executive turnover lately, with Chief Scientist Hilary Mason and SVP of Engineers Peter Miron leaving to pursue other opportunities. Mason does, however, remain at the company in a “strategic capacity“.

    Image credit: iStockphoto