Ben WoodsEurope Editor
Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional online poker player. You can contact him via Twitter or on Google+.
Birdback, a platform for claiming cashback and discounts for purchases made offline, has announced today that “hundreds” of UK retailers now support the bank account-linked incentive scheme thanks to deal with Affiliate Window.
Where other rewards or loyalty platforms focus on tracking purchases through an app, Birdback turns that model on its head and provides cashback or deal sites like Quidco, HotUKDeals and others with the option of promoting card-linked offers for use in brick-and-mortar stores, rather than codes to be used for online purchases.
The customer simply has to click the ‘Use this offer’ (or equivalent) button and input their 16 digit card number, then, when they go in-store to buy the item the discount or reward will be automatically applied to their account. As with the current system of promoting offers through deal sites, the offers available will vary according to the retailer in question, but once a card is linked to a particular store, you won’t need to do it again, the company says.
Featured Image Credit – DAMIEN MEYER/AFP/Getty Images
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