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Inside money, markets, and Big Tech

This article was published on February 10, 2010

Bing Gains; Almost Everyone Else Loses

Bing Gains; Almost Everyone Else Loses
Regina Walton
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Regina Walton

Regina is founder of Organic Social Media, providing blogging and social media services. She earned her master’s in international studies fr Regina is founder of Organic Social Media, providing blogging and social media services. She earned her master’s in international studies from Ewha Womans University, earned her J.D. from University of California, Hastings College of the Law and earned her B.A. in English and philosophy at UCLA. Follow Regina on Twitter or go to her LinkedIn.com profile, MediaBistro.com page or blog for more information.

The search engine market share reports are in. Bing’s share increased from 10.7% in December to 11.3% for January.

That’s an 8.5% increase from a year ago.  In contrast, all of the major players lost market share except for Ask.com.

  • Google: 65.4% from 65.7% in December.  However, note that Google is up from 63% a year ago.
  • Yahoo: 17% from 17.3%.  Also, Yahoo is down from 21% a year ago.
  • AOL: 2.5% from 2.6%
  • Ask.com: 3.8% from 3.7.

What’s more interesting than the market share gains are the opinions that Microsoft is buying these market share gains.  Henry Blodget at Business Insider estimates that Microsoft bought Bing’s summer market share gains at the rate of rate of “$667 million per point”.

It’s a high price, however, at this pace, Bing will catch and pass Yahoo within a year.

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