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This article was published on April 11, 2012

Big red button. Tiny village square. All drama.

Big red button. Tiny village square. All drama.
Matthew Panzarino
Story by

Matthew Panzarino

Matthew Panzarino was Managing Editor at TNW. He's no longer with the company, but you can follow him on Twitter. Matthew Panzarino was Managing Editor at TNW. He's no longer with the company, but you can follow him on Twitter.

Yes, it’s an ad, but it’s a brilliant one. A pedestal was placed in the middle of a tiny village square in Belgium, with an arrow floating over it telling people to ‘push it for drama’. What happens when they do is well-choreographed magic…