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This article was published on June 11, 2012

    Behold the world’s most expensive billboard (video from Dubai – of course)

    Behold the world’s most expensive billboard (video from Dubai – of course)
    Robin Wauters
    Story by

    Robin Wauters

    Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family a Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family and Belgian beer. If you'd like to know more about Robin, head on over to robinwauters.com or follow him on Twitter.

    Sure, it’s a massive publicity stunt, but hey, nice if slightly dizzying video:

    What you see above is the world’s most expensive billboard, located in downtown Dubai at the entrance of the Burj Khalifa, the world’s tallest building.

    It’s an interactive billboard created by energy drinks company Go Fast in association with skydiving center Skydive Dubai, featuring a Jet Pack Man flying around the installation for approximately 20-30 seconds.

    So what makes it the world’s most expensive billboard then?

    Why, some back-of-the-envelope math of course! From the press release:

    The seconds of flight time for the billboard in Downtown Dubai would cost a minimum of $500 per second. If the number of seconds in a month (60 seconds x 60 minutes x 24hours x 30 days = 2,592,000 seconds) is multiplied by $500, the total amounts to approximately $1.3 billion for the month-long fly time for the billboard.

    As I said, a publicity stunt. But it works – I really want to go skydiving in Dubai now.