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This article was published on March 20, 2012

    SXSW 2012: An interview with Baratunde Thurston of The Onion and How To Be Black

    SXSW 2012: An interview with Baratunde Thurston of The Onion and How To Be Black Image by: John Dill
    Brad McCarty
    Story by

    Brad McCarty

    A music and tech junkie who calls Nashville home, Brad is the Director TNW Academy. You can follow him on Twitter @BradMcCarty. A music and tech junkie who calls Nashville home, Brad is the Director TNW Academy. You can follow him on Twitter @BradMcCarty.

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    We were lucky enough to catch up with Baratunde Thurston at this year’s SXSW. Thurston, if you’re not familiar, is the Director of Digital at The Onion, and he’s also the author of the book entitled How to be Black. He was a keynote speaker at this year’s conference, so we were very lucky to have the chance to snag him for a few minutes to talk about media, publishing, the Internet and much more.