The heart of tech

This article was published on August 15, 2013


    Layar augments its reality with a redesigned mobile app, website and logo

    Layar augments its reality with a redesigned mobile app, website and logo
    Paul Sawers
    Story by

    Paul Sawers

    Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check h Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check him out on Google+.

    Following the launch of its Creator service last year, augmented reality (AR) startup Layar is rolling out a redesigned and rebranded mobile app, logo and website.

    app_recent-1Available for Android and iOS, Layar has been given a design overhaul, as well as a couple of new features – including Recent Content, which lets users revisit previously viewed AR content whenever they want.

    As for the new logo, well, it does away with the familiar ‘cloud’ design, with the company noting it hopes to make it more recognizable as it strives to cement its position at the forefront of the AR space. In addition, Layar is introducing a redesigned website, it says will serve as a “one-stop portal for information on augmented reality, interactive print and Layar”.

    Layar’s mobile app has already been downloaded 33 million times, and you can get your hands on the new incarnation now.

    ➤ Layar: Web | Android | iOS

    Disclosure: This article contains an affiliate link. While we only ever write about products we think deserve to be on the pages of our site, The Next Web may earn a small commission if you click through and buy the product in question. For more information, please see our Terms of Service