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This article was published on July 21, 2012

Audio brand Beats buys back 25% of its own shares from HTC

Audio brand Beats buys back 25% of its own shares from HTC
Anna Heim
Story by

Anna Heim

Anna Heim is the founder of MonoLibre and a freelance writer for various tech and startup publications. She is a polyglot French news junkie Anna Heim is the founder of MonoLibre and a freelance writer for various tech and startup publications. She is a polyglot French news junkie with a love for technology.

Audio equipment brand Beats is buying back 25% of its shares from HTC, the smartphone manufacturer announced today. As you may know, the brand is best known for its “Beats by Dr. Dre” headphones.

According to the companies, the purpose of this operation is to provide Beats “with more flexibility for global expansion while maintaining HTC’s major stake and commercial exclusivity in mobile.”

As you may remember, HTC became a majority investor in the company in August 2011, and went on to launch several Beats-enabled smartphones. Yet, this agremeent means that it will now only control around 25% of Beats.

Still, this announcement doesn’t come as a surprise, as rumors had already emerged that HTC and Beats’ relationship would change due to dissatisfaction on HTC’s side. At the time, HTC CEO described these reports as “categorically inaccurate.” It is not hard to tell why the company tried to hold back the news: according to its announcement, HTC anticipates to lose $4.8 million from the disposal.

Earlier this month, the manufacturer already reported a 57.8% fall in net profit for Q2 despite lowered forecasts. As for Beats, it recently confirmed the acquisition of music streaming service MOG for $14 million, and it remains to be seen whether HTC will still benefit from this deal.

Image credit: John Karakatsanis